Performance Marketing for Healthcare

Every Rupee Tracked to a
Real Patient Appointment

Healthcare paid advertising is a science when done right. We build, manage, and optimize multi-channel campaigns with one goal: maximum qualified patient appointments at the lowest possible cost per acquisition.

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Performance Marketing for Healthcare

Specialized for Indian Healthcare Brands

What's Included

Everything Inside This Service

A complete breakdown of what we deliver — every component designed specifically for healthcare brands.

Google Search Ads

High-intent keyword campaigns targeting patients actively searching for specific treatments, specialties, and healthcare providers — the highest-converting channel in healthcare.

Meta (Facebook & Instagram) Ads

Demographic and interest-based health awareness and patient acquisition campaigns that reach your ideal patient audience across the two largest social platforms.

YouTube Video Ads

Skippable and non-skippable ads for procedure awareness, hospital branding, and retargeting warm audiences who've shown interest in your services.

Remarketing Campaigns

Re-engage website visitors, video viewers, and inquiry forms who didn't convert — serving highly relevant follow-up ads across Google and Meta networks.

Conversion Rate Optimization

Systematic A/B testing of landing pages, ad creatives, headlines, and CTAs to continuously improve the percentage of clicks that become patient bookings.

Healthcare Ad Compliance

All campaigns reviewed against Google's and Meta's healthcare advertising policies — preventing account suspensions, disapprovals, and compliance violations.

Who It's For

Which Healthcare Brands
Benefit Most?

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Hospitals Launching New Departments

Drive rapid patient awareness and OPD bookings for new specialties, services, or facility openings with targeted paid campaigns.

👨‍⚕️

Doctors with Private Practices

Consistent patient inquiry flow through Google Ads targeting symptom and condition searches in your specific service area.

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Cosmetic & Aesthetic Clinics

High-ROI Instagram and Google campaigns for procedures like hair transplant, skin treatments, and cosmetic surgeries.

🛡️

Health Insurance Companies

Lead generation campaigns targeting uninsured demographics, policy renewal awareness, and health plan comparison pages.

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Diagnostic Centres

Drive home sample collection bookings, health checkup package sales, and corporate wellness program registrations.

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Medical Device Sales Teams

LinkedIn and Google campaigns targeting hospital procurement, doctors, and medical professionals for B2B sales pipeline building.

Our Approach

How We Execute This Service

A structured, transparent execution process built on healthcare expertise and data-driven decision making.

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Campaign Strategy & Ad Architecture

Define campaign goals, target patient personas, geographic focus, and build a structured ad account with organized campaigns, ad groups, and keyword lists.

Landing Page Optimization

Review or build dedicated landing pages with clear CTAs, trust signals (doctor credentials, reviews), and conversion-optimized layouts for each campaign.

Ad Creative Production

Design ad copy, graphics, and video scripts optimized for each platform's format — all healthcare-compliant and brand-aligned.

Campaign Launch & Tracking

Deploy campaigns with pixel tracking, call tracking, form submission tracking, and UTM parameters to measure every conversion accurately.

Weekly Optimization

Monitor bids, quality scores, CTR, conversion rates, and audience performance weekly — pausing underperformers and scaling winning ad sets.

Monthly ROI Reporting

Detailed performance report showing ad spend, cost per lead, cost per appointment, total patient inquiries generated, and ROI vs. previous month.

What You Get

Monthly Deliverables & Reporting

Complete transparency on every deliverable — you always know exactly what we're working on and what results it drives.

Full Campaign SetupGoogle Ads, Meta Ads, or YouTube campaigns built from scratch with proper structure, tracking, and compliance review.

Dedicated Landing PagesConversion-optimized landing pages for each campaign with appointment booking forms and trust-building elements.

Weekly Performance SnapshotsQuick weekly summary of spend, leads generated, and cost-per-lead — so you're never in the dark.

Monthly ROI ReportComprehensive monthly report with cost per appointment, ROAS, keyword performance, and month-over-month comparison.

Ad Creative RefreshesNew ad creatives every month to prevent ad fatigue and maintain click-through rates.

Competitor Ad MonitoringMonthly analysis of competitor paid ad strategies, messaging, and targeting to keep your campaigns competitive.

Conversion Tracking SetupFull pixel, call tracking, and form conversion setup so every patient lead is accurately attributed to the right campaign.

Budget Optimization ReportMonthly review of budget allocation across campaigns with recommendations for reallocation based on performance data.

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FAQ

Common Questions

Get answers to the most common questions about this service — or contact us for a personalised response.

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Google Search Ads can deliver qualified patient inquiries within the first 1–2 weeks of launch. Meta ads typically take 2–4 weeks to exit the learning phase and start delivering consistent leads.

Cost per lead varies widely by specialty, city, and competition. Emergency and elective procedures typically range from ₹200–800 per lead. Cosmetic and premium procedures range from ₹500–2,000.

Yes. Our team is trained in these policies and reviews every ad before launch to prevent disapprovals and account suspensions.

We have deep experience navigating restrictions on mental health, addiction treatment, cosmetic surgery, and reproductive health — knowing exactly what's allowed and how to structure campaigns compliantly.

We implement call tracking, form submission tracking, and CRM integration to track the full patient journey from ad click to booked appointment — giving you true cost-per-appointment data.

Every Rupee Tracked to aReal Patient Appointment